Chowango

What does it mean?

That’s the question on your mind right now. Either that or,

“Oh shit, did I leave the oven on?”

The answer to both of those thoughts is “yes.”

Chowango started out its life as a hip new slang term for whatever felt right in any given moment.

Leave the oven on?

“Chowango”

Miss the train?

“Chowango”

Win the lottery?

“Chowango!”

It was all about the inflection.

BUT WHAT IS IT REALLY?

Chowango is a record label, video production service, fashion brand, and way of life.

Chowango is a real company.